At VGAN we take chocolate development serious – seriously!
INDULGENCE, CULTURE AND ACTIVE LIFESTYLE
Our marketing catch phrase, mission statement or purpose if you will is Indulgence, Culture and Active Lifestyle – with a positive footprint.
And we believe that just about everything that makes life worth living is further enhanced by a creamy, smoothe piece of well made chocolate – dairy free, made with organic ingredients and fairly traded.
ALL CONDITIONS CHOCOLATE
But creating that piece of chocolate is no joke – it takes blood, sweat and tears, not to mention mild stomach ache and moderate queasiness.
Every new flavor, new product and new category has to be thoroughly tried, tested and most importantly tasted under a variety of conditions in all of our focus areas.
Basically our R&D department (read: everybody involved) are regularly forced to eat chocolate while indulging, consuming culture and having fun.
A WIDE VARIETY OF PERSONALITIES
Our crew, advisory board and development team is a broad mix of chocolate afficionados, outdoor enthusiasts, boardsport legends, nutritionists and Michelin star chefs – with a wide variety of preferences, and opinions …
… but with a common interest in creating the best possible chocolate for any magic moment.
The development takes place everywhere and anywhere – at roundtable discussions with the pro team at Lysverket restaurant, tuesday mornings at the office, in our factories, on the way up mountains, in the middle of the woods or by the lakes.
At cafés in the city paired with the best coffee, in front of cabin fireplaces with a decent bourbon or apré the most amazing meals …
… or together with a cheap box of mediocre take-away, for that matter.
Because it matters, even those take-away moment matters.
ALL NATURAL, CLEAN AND ORGANIC
These situations are all scenarios where the quality and balance between our carefully selected quality ingredients are what makes the difference.
And we don’t cut corners, there are no artificial substitute for any of our all natural, clean and organic ingredients.
FINE TUNED TO PERFECTION
At VGAN we are yet to find reliable, objective truths when it comes to taste preferences, but we are putting in the efforts to find them, and doing our best to fine tune our treats to the absolute perfection – for any experience wether active, cultural or pure indulgence.